Why herbicides matter to us

We care about developing effective herbicides because farmers have a tough time without them. For example, we know how hard farmers have to fight against the weeds which threaten their crop. Without the right herbicide protection, they’d end up with short, weak plants: a poor basis for a harvest.

 

Weeds can cost farmers a fortune, making harvesting difficult and reducing yields.  A study, commissioned by the Food and Agriculture Organization (FAO) surprised even experts. It showed that, each year, weeds cause losses of around 67 billion euros. The figure is hard to grasp – but if you used it to buy 250-gram packs of butter and lined them up end to end, they’d go round the world 135 times. To avoid crippling losses on their farm, most farmers welcome the idea of responsible herbicide use.
 
 


          

           

 
         

   
   
 

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